I’ve been toying with the idea of blogging about my profession for well over a year and I thought I’d give it a go. As a marketer, how hard can it be?!
In the spirit of every true brand, I have a mission and that is for people reading this blog (hello!) to genuinely enjoy it and of course, pick up some gems of information and food-for-thought along the way.
I love all things marketing related but shy away from buzz words and acronyms. Please don’t be offended if I poke fun at my profession, I genuinely enjoy what I do.
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In my school year book my A-Level English Teacher described me as a ‘cheerful workaholic’. I was neither cool nor creative at school but I had a passion for words and a sound business head. Fast forward 20 years and as well as being a proper grown-up, I’m a fully fledged marketer. Who would have dreamed, the uncool one going into a perceived ‘cool’ profession.
Let me enlighten you ….. my marketing world is not glamorous, its a roll-up-your sleeves place where I work relentlessly to get everyone to start with the customer. I don’t come up with the answers, I work with those who have the customer insight and those who have the product knowledge to help develop truly compelling propositions.
I know I’m not perfect but then who is? I love learning and have started this blog to help fuel my thirst for all things marketing that don’t revolve around CIM webinars and seminars. I know I’m never going to be the best marketer, but I can have fun trying!
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If you have a topic you would like me to cover, need more information or would just like to say hello, please fill in the form below. Alternatively, just tweet me @Cheeseychess
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